An Introduction To
search engine promotion an introduction to
Search Engine Promotion: Basics
Introduction Basics Submit Positioning Pay Per
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An Introduction To Search Engine Promotion

Search engines can be a powerful way to market your site, but you need to get your focus and goals right.

There are usually several steps to search engine success (although we present them here sequentially, you should plan ahead, and hence some activities may be performed in a different order or in parallel in real-life):-
  1. Research

    You should try to identify a topic that people are searching for, and base your site around this theme. While you will not want to completely change direction (or base your site on a topic which is unrelated to your real subject matter), you may be able to:

    • Try to select a domain name which describes your site, but is based on popular search terms. This may help later when trying to increase search engine traffic.

    • Identify keywords (search terms) that describe your site. You could use WordTracker, or, some search engines have tools that allow you to spy on their searches.

    • Add to, or adjust, your content. The idea is that, while sticking to subjects which relate to your main theme, you may also be able to include topics covering more popular search terms within your site's remit.


  2. Site Preparation

    Create your site. You will want to put as much useful content on it as possible.

    The design of your pages is important, and described in more detail in our section on search engine positioning.

    Here are some general site design tips:-

    • It is probably not a good idea to use frames (some search engines do not like this).

    • It is probably not a good idea to use imagemaps as your sole method of navigation (some search engines do not like this either!)

    • Text heavy sites (as opposed to sites contain very little text) will probably tend to do better in search engines.

    • Make sure every page has a descriptive Title, and Meta Tags.

    • Make sure that every page has links to it, using standard HTML text links: The easier it is for your site to navigate using text links, the easier it is for a crawler to crawl your entire site.

    • Check for broken links, missing graphics, etc.


  3. Submission

    The next step is to submit your site to search engines.

    • Crawlers will follow the links around your site and gradually index the various pages.

    • A person ("editor") will probably review your site for Directory submissions. As editors can be selective, it is more likely that they will list a site with quality information, easy navigation, and an attractive design, than a site which doesn't have these attributes.

    • Pay Per Click search engines can also be a highly valuable source of traffic, especially for merchants. You will need to open an account with those Pay Per Click search engines that you select to promote in.


  4. Search Engine Optimization

    Over time you will want to optimize your site to improve its ranking, by redesigning your web pages and building up Link Popularity. Since Link Popularity can be very important, factor in search engine ranking, it is probably worth developing a strategy to increase the number of the links to your site over time.

    You may find find software and other SEO Tools helpful in these tasks.


  5. Tracking & Maintenance

    You should monitor your search engine listings and track sources of traffic. This allows you to adjust your pages to improve ranking, target additional search terms, and also, in the event that a search engine drops your listing, to re-submit.



    Looking for SEO Software or to improve your website traffic? Here's a list of SEO Software & Downloads



     
 
 
Search Engine Basics

How Search Engines Work
 Ranking and Results
 Types of Search Engines

Search Engine Promotion
 An Introduction To

Search Engine Issues
 One Million Search Engines?
 The Meta Tags Are It

Glossary
 Crawlers
 Directories
 Doorways
 Keyword Density
 Keywords
 Link Popularity
 Meta Tags
 Rank
 Robots
 Robots.txt
 Search Engine Optimization (SEO)
 Search Terms
 Spamdexing
 Spiders
 





 
 
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