Dangerous Colors
what not to do dangerous colors
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What Not To Do - Dangerous Colors

One trick that spamdexers have tried in the past is to include text in the same color as the background. These words can be seen by the search engines but won't be seen by human readers... or at least that's the theory...

Search engines know about this trick, and some have taken steps to spot these kind of spamdexed pages - so don't try it! (And yes they may spot two colors which are almost the same too, so you won't get away with, say, very dark grey text on a black background).

Even if you're not doing this, you could also lose out because of these anti-spamdexing measures. Say you have a black page, containing a white table, which contains black text, what's going to happen? You could lose out: not a particular search may not care about the table and just think "black background + black text = spamdexer".

Conclusion? Never make any of your text the same color as the page background.



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Search Engine Positioning

Before You Start
 Keyword Research

Basic Steps
 Domain Name Selection
 Entry Pages
 IMG ALT
 Link Popularity
 Links and Navigation
 Meta Tags
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 Title Tag

Advanced Steps
 Database Flattening
 Multiple Domains

Controversial Steps
 Stealth

What Not To Do
 Dangerous Colors
 Frames
 Free Web Hosting
 Imagemaps
 Meta Refresh
 No Domain Name
 Spamdexing
 Tiny Text

Positioning Fallacies
 Meta Tags Are It?
 





 
 
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