Dangerous Colors

Search Engine Promotion: Positioning

Introduction Basics Submit Positioning Pay Per Click Software & Resources

What Not To Do - Dangerous Colors One trick that spamdexers have tried in the past is to include text in the same color as the background. These words can be seen by the search engines but won't be seen by human readers... or at least that's the theory... Search engines know about this trick, and some have taken steps to spot these kind of spamdexed pages - so don't try it! (And yes they may spot two colors which are almost the same too, so you won't get away with, say, very dark grey text on a black background). Even if you're not doing this, you could also lose out because of these anti-spamdexing measures. Say you have a black page, containing a white table, which contains black text, what's going to happen? You could lose out: not a particular search may not care about the table and just think "black background + black text = spamdexer". Conclusion? Never make any of your text the same color as the page background. Looking for SEO Software or to improve your website traffic? Here's a list of SEO Software & Downloads

Search Engine Positioning Before You Start  Keyword Research Basic Steps  Domain Name Selection  Entry Pages  IMG ALT  Link Popularity  Links and Navigation  Meta Tags  Page Content  Title Tag Advanced Steps  Database Flattening  Multiple Domains Controversial Steps  Stealth What Not To Do  Dangerous Colors  Frames  Free Web Hosting  Imagemaps  Meta Refresh  No Domain Name  Spamdexing  Tiny Text Positioning Fallacies  Meta Tags Are It?

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