Keyword Research
before you start keyword research
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Keyword Research

Before you start the positioning game, or better yet before you even build your web site, (basically the sooner the better), it is a good idea to spend some time researching the appropriate keywords to target.

Ideally you want to choose keywords which are both popular search terms and reflective of your site's content. However this is not the only issue.

It is also worth spending some time to research the competition. For example, most single words, like say travel are supercompetitive, so it's better to focus on shorter phrases like air travel or cheap air travel or even cheapest air travel.

Another issue is the level of competition. Some keyword combinations are simply more competitive than others - and if a zillion people are trying to get top ranking, then you will find it virtually impossible to push to the front. Therefore it's a good idea to try and make a competitive analysis of any search phrases you to decide to target.

All this research probably sounds a lot of work, and it can be... but as many things, the secret to success is in the preparation. Proper preparation and strategy can pay bid dividends!

Here is a tool that you might find helpful in your research: WordTracker





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Search Engine Positioning

Before You Start
 Keyword Research

Basic Steps
 Domain Name Selection
 Entry Pages
 IMG ALT
 Link Popularity
 Links and Navigation
 Meta Tags
 Page Content
 Title Tag

Advanced Steps
 Database Flattening
 Multiple Domains

Controversial Steps
 Stealth

What Not To Do
 Dangerous Colors
 Frames
 Free Web Hosting
 Imagemaps
 Meta Refresh
 No Domain Name
 Spamdexing
 Tiny Text

Positioning Fallacies
 Meta Tags Are It?
 





 
 
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